BD Soft Appoints Link Telecom to Distribute Bitdefender Retail Products

September 17, 2016

In order to promote Bitdefender products in Indian market more aggressively, BD Software Distribution (BD Soft), the Country Partner for Bitdefender in India, appointed Link Telecom to distribute Bitdefender retail products in East, South and West regions.

Headquartered in Kolkata, with presence in Eastern, Central, Western and Southern India, Link Telecom, specializing in distribution of IT & telecom hardware and software, will become the major distributor for Bitdefender retail consumer products in India.

Speaking on the occasion, Zakir Hussain Rangwala, Director of BD Soft, said, “As we are committed to further extend and boost our channel network and increase Bitdefender’s presence in the country, we have relied on Link Telecom as trustful and very experienced partner that not only understands the channel and is able to maintain good practices and policies, but has also a very innovative approach to sales and great understanding of the product. Having such a strong partner will definitely help to move Bitdefender’s revolutionary security products in the Indian market”.

The partnership between BD Soft and Link Telecom comes at a time of antivirus and overall security software market gaining more strength and maturity. According to the companies, with market trends pointing towards future consolidation of brands, the robust channel and pricing policy, excellent pre- and post-sales support as well as undeniable quality of the product will remain the major factors of success for antivirus and security brands in Indian retail market.

“We at Link Telecom are excited to partner with BD Soft for distribution of Bitdefender in Indian market. Bitdefender is a world leader in Antivirus & Internet security solutions, whose engine is used by several major anti-virus/internet security brands world over. With the help of our channel reach, distribution infrastructure and sales staff, we would like to spread the width of distribution of Bitdefender across our geography in the shortest possible time. Link Telecom will provide all support to Bitdefender in its journey to be a market leader in India and it will remain as the only anti-virus/internet security brand in our portfolio,” Kaushik Goswami, General Manager, Link Telecom said.

“I am sure Bitdefender’s world class products at an affordable price will benefit consumers in India and will be a game changer in the crowded anti-virus market in the country. I am sure Bitdefender will quickly adopt to the Indian market needs and in a short span of about 3-4 years will become one of the top brands in the Indian market,” he added.